Social Media Guidelines
MoEML’s Social Media Culture
content guidelines
social media
twitter
tweets
facebook
news briefs
blog
social media culture
values on social media
social media ethos
Our aim in our social media activities is to model a collegial working
environment in academia. With that in mind, we have determined that MoEML’s social media (Facebook, Twitter, our onsite
News
Briefs, and our
Blog) should be used as follows:
To Celebrate
- successes of past and present MoEML team members
(including editorial and advisory board members). Examples:
- contributor publishes an article on the MoEML site
- contributor or supporter publishes something in the wider media
(e.g., we wrote a brief post about MoEML editorial board member Mary Ann Lund who wrote an article on
[Richard
III for the Times
Literary Supplement](https://www.the-tls.co.uk/articles/public/richard-crookback/)).
- new resources: we like to support other DH projects by celebrating their
successes (e.g.,
[Bess of Hardwick Letters project](https://www.bessofhardwick.org/); [WEMLO – Women’s Early
Modern Letters Online](http://alturl.com/8eix9)).
- new early modern finds in London (e.g. archaeological finds; London playtexts discovered)
- MoEML project milestones (e.g., today, after 11
months of hard work, the MoEML team finished
encoding the 1633 edition of John Stow’s The Survey of
London).
- team members, old and new: hellos and farewells (e.g., welcome new team
members; say thanks, goodbye, and good luck to departing team members).
To Inform
- followers about anything relevant to early modern London,
especially if we can add a link.
To Self-Market
-
MoEML’s content and capabilities: offer ways people
can use MoEML for their own research or just for
fun and tie these sorts of posts in with our Encyclopedia or Library texts (e.g.,
Did you know that MoEML’s search function
automatically looks for short-s and long-ſ variants?; Did you know that
Cheapside is mentioned 256 times in our project?; If you want to know where
Crosby House was, MoEML can tell you!)
To Provide Project Updates
- E.g., MoEML has just uploaded a new article on
Bear Baiting in the MoEML
Encyclopedia
Other Types of Posts/Tweets
content guidelines
social media
twitter
tweets
facebook
news briefs
blog
social media culture
values on social media
social media ethos
other types of posts/tweets
London-related content
If you come across something (another tweet, an article, a news story, et cetera)
that makes you think of MoEML (because it’s
something about London, the early modern period, digital humanities, or maps, say), then it’s probably worth tweeting/posting. If it piques your interest
as a MoEML RA, then it will probably be of interest
to other early modernists. Always try to link what you tweet/post back to
MoEML. E.g., if we are having discussions at our weekly team meetings about how to track work
flow and you then find an article in HASTAC about work flow, connect the
two: MoEML team members have recently been
discussing ways to track our work flow and we found that the following
HASTAC article helpful in clarifying our process.
MoEML Etiquette
content guidelines
social media
twitter
tweets
facebook
news briefs
blog
social media culture
values on social media
social media ethos
etiquette on social media
politeness on social media
manners on social media
- Do not complain.
- Do not criticize team members, collaborators, contributors, scholars, other projects, or our project, either explicitly or implicitly.
- In the reviews that we post on our blog, maintain scholarly neutrality when assessing the value and utility of other scholars’ work. A balanced review is ultimately more valuable to the creators of those resources than a glowing review that overlooks weakness, or a negative review that doesn’t acknowledge strengths.
- Do not tag people in photos or posts if they have indicated that they prefer not to be tagged.
- Be exquisitely polite.
Frequency and Style of Posts/Tweets
content guidelines
social media
twitter
tweets
facebook
news briefs
blog
posts on social media
frequency of social media posts
frequency of tweets
style of social media posts
style of tweets
- Avoid tweeting/posting the same format (e.g., a letter or a quotation) on
a daily basis. Instead, offer a wide variety of posts and/or have occasional
bursts of tweets/posts. For self-marketing purposes, we can remind people of
features of the website that have recently been updated or improved.
- Post/tweet in a targeted way. For example, when we’re ready for the new
web design launch, we may do a flurry of social media posts in the week leading up to the launch,
a countdown approach to the launch, teasers that tell users what’s in store,
and then a big splash of posting/tweeting once we know it has launched
successfully.
Formatting Tweets
content guidelines
social media
twitter
tweets
style of tweets
formatting tweets
grammar
jargon
- Grammar: aim for perfection!
- Social media jargon is okay (e.g., for a tweet:
cd hv
for could have
is fine).
- Always put your initials in parentheses after your tweet (JJ, KMF, QM, ZV).
- Tag people in Facebook photos, unless they have indicated they don’t wish
to be tagged. Tagged images reach a wider audience.
Bear in mind that tweets and Facebook posts provide a live news feed to the
Home Page of the newly designed MoEML website and also appear on the
News
pages.
The MoEML Blog
content guidelines
social media
blog
posts on social media
- We use the Blog for longer news stories (longer
than one usually finds in Facebook or in our News
Briefs) about project developments, challenges we’ve
encountered, our working practices, and reflections on our work.
- Some of our blog posts will be reviews of other projects, digital tools, books, resources, or articles. Digital scholarship is still under-reviewed and under-reported. We can provide a service both to cognate projects and to our users by reviewing other resources, especially digital ones.
Related Resources
content guidelines
social media
twitter
tweets
facebook
news briefs
blog
further reading
more information
related resources
Kathleen Fitzpatrick,
If You Can’t Say Anything Nice.
[Blog post](http://kfitz.info/if-you-cant-say-anything-nice/).
Ryan Cordell,
Mea Culpa: On Conference Tweeting, Politeness, and
Community Building.
[Blog post](http://www.chronicle.com/blogs/profhacker/mea-culpa-on-conference-tweeting-politeness-and-community-building/45861).